Spring 2025
Classes Start
Jan 13
Session B
Classes Start
Mar 2
Program Overview
Ready to turn your love of sports into a career? RCU’s undergraduate sport management program has been successful in guiding many students to careers in the sport industry. We prepare our students for success in the large and expanding global sport industry, which is expected to grow to $599.9 billion by 2025 and to $826 billion by 2030, according to the Business Research Company. Join us and combine your love of sports with a foundation in sport studies and prepare for a successful career in sports.
We pledge to help you in your journey. If you are going to invest in your education, you deserve a high-quality program that will provide you with the education, experience and contacts to help you be well-educated and prepared to take on the challenges of a career in the ever-changing and fast-growing sport industry.
degree requirements
Our Bachelor of Business Administration (BBA) in Sport Management combines a strong foundation in business with specialized focus in sports, including courses in sports marketing, legal aspects of sports, and sport analytics, among others. You’ll also participate in a Sport Management internship to gain practical experience. Graduates will be prepared for a variety of careers in the sports industry.
- CRITICAL THINKING: Professional graduates think critically and apply systems thinking to decision making.
- PROBLEM-SOLVING AND APPLICATION: Professional graduates apply functional area concepts and theories appropriately.
- PROFESSIONAL COMMUNICATION: Professional graduates communicate effectively by preparing and delivering oral and written presentations using appropriate technologies.
- SOCIAL AND ETHICAL RESPONSIBILITY: Professional graduates align personal, professional, and organizational conduct with ethical and professional standards of conduct including an understanding of corporate social responsibility.
- VOCATIONAL AWARENESS: Professional graduates demonstrate an understanding of God’s ongoing story in the world and their responsibility to God, self, organization, and the world as a part of that ongoing story.
- SPORTS INDUSTRY AWARENESS: Professional graduates demonstrate an understanding of financial, ethical, legal, and socio-cultural issues in today’s world and how each applies to various aspects of the sports industry.
- MARKETING THE SPORTS PRODUCT: Professional graduates apply fundamental marketing concepts to the sports industry and understand the unique aspects of the sports product, the sports consumer, and the sports marketplace.
Total Credit Hours: 120
- General Education Core: 35 hours
- Business Core: 42 hours
- Sports Management Major: 30 hours
- SMG Choice: 9 credits
- Electives: 13 hours
- Sports Management Club
Program Statistics
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Graduates hired within 6 months
Jobs filled by Rochester grads
Career Opportunities
Types of Jobs
- Recreation Management, Sports Promotions
- Event Management
- Sports Marketing
- Commercial/Professional Sports Administration
- College and High School Sport Administration
- Youth High School & College Coaching
- Fitness Center Management
- Sport Merchandising and Equipment Company Managers
$57,560
$65,256
$74,076
Avg. Salaries post graduation
(Courtesy of Salary.com for Sports Marketing Coordinator)
Market Trends
Projected growth: 4-7%
Projected job openings (2021-2031): 3,000
(Courtesy of O*Net Online for Promotions Manager)
student experience
Internships
Clubs
- Sports Management Club
Activities
alumni testimonial
I first learned about the concept of ‘faith and works’ in a freshman Bible class at RCU. The idea is that it doesn’t matter how hard you work, you can’t earn your way to Heaven. And it doesn’t matter how much faith you have – if you don’t ‘do,’ you can’t honor God. This has stuck with me every day since, and it is just one of many experiences I had at RCU that helped grow my faith. The people at Rochester Christian University gave me much more than an education. I am successful today because people in the RCU community took the time to build one-on-one relationships with me and make big investments in me.
Faculty
School of Business and Technology
RUAC 501
(248) 218-2139
lbeach@rochesteru.edu
School of Business and Technology
RUAC 501
(248) 218-2139
lbeach@rochesteru.edu
Director, Sport Leadership Graduate Program
Professor of Sport Studies
School of Business and Technology
RUAC 502
(248) 218-2140
dhutson@rochesteru.edu
School of Business and Technology
RUAC 502
(248) 218-2140
dhutson@rochesteru.edu
