Spring 2025
Classes Start
Jan 13
Session B
Classes Start
Mar 2
Program Overview
The Bachelor of Business Administration in Marketing equips students with the knowledge and skills to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, and interpret market research. Students can choose an emphasis in digital marketing, media writing, professional sales, or a specific arts or science focus to shape their vocational direction. The job market for marketing professionals is growing: the Bureau of Labor Statistics projects a 6% growth rate for marketing managers from 2022 to 2032, with Michigan seeing a 15% increase in employment over the next decade.
degree requirements
This program can be completed fully online if a student chooses a digital marketing or professional sales emphasis. Other emphasis options are available for students pursuing this program through a combination of online and seated classes.
The following learning outcomes are linked to assignments and activities throughout this program:
- THEORY AND PRACTICE: Graduates will demonstrate skills in marketing fundamentals that balance theory and practice. (Exploring, Preparing)
- STRATEGIC INTEGRATION:
Digital Marketing Emphasis – Graduates will distinguish core competencies and identify market opportunities to develop an organization’s competitive advantage.
Professional Sales Emphasis – Graduates will identify market opportunities, apply research, and create cross-channel marketing strategies that deliver customer value, enhance customer relationships, and satisfy organizational goals. (Exploring, Preparing, Integrating) - APPLICATION:
Digital Marketing Emphasis – Graduates will design, justify, and evaluate the impact of campaigns across the full range of popular digital channels.
Media Writing Emphasis – Graduates will write appropriate professional styles specific to target audiences with a special focus on diversity and evaluate content for accuracy, fairness, and clarity.
Professional Sales Emphasis – Graduates will apply relationship-driven selling to sales activities, choose the correct approach in managing sales teams, and provide critical feedback about the selling practices of others. (Exploring, Preparing, Integrating)
Total Credit Hours: 120
- General Education Core: 35 hours
- Business Core: 40 hours
- Marketing Major: 33 hours
- Electives: 12 hours
- Student Business Senate
- Shark Tank
Program Statistics
According to the Bureau of Labor Statistics, the job market for marketing managers is expected to grow at a faster than the average rate of 6% from 2022-2032. In Michigan, employment is expected to grow roughly 15% over the next 10 years.
Market research analysts and marketing specialists are predicted to have a 15.1% growth through 2028, according to the Bureau of Labor Statistics.
According to Sales Education Foundation, 50% of college graduates, regardless of their major, take their first job in a sales role, and there is a 94% placement rate for sales students compared to a 72% national average.
Graduates hired within 6 months
Jobs filled by Rochester grads
Career Opportunities
Types of Jobs
- Marketing Manager
- Content Strategist
- Sales Manager
- Account Manager
- Advertising Copywriter
$94,000
$123,000
$157,000
Avg. Salaries post grad work
(Courtesy of Salary.com for Marketing Manager)
Market Trends
According to the Bureau of Labor Statistics, the job market for marketing managers is expected to grow at a faster than the average rate of 6% from 2022-2032. In Michigan, employment is expected to grow roughly 15% over the next 10 years.
Market research analysts and marketing specialists are predicted to have a 15.1% growth through 2028, according to the Bureau of Labor Statistics.
According to Sales Education Foundation, 50% of college graduates, regardless of their major, take their first job in a sales role, and there is a 94% placement rate for sales students compared to a 72% national average.
(Courtesy of O*Net Online)
student experience
Internships
Clubs
- Student Business Senate
Activities
- Shark Tank
alumni profile
I have loved every part of my experience in the digital marketing program. I’ve felt that I’ve learned so much that applies to what I want my career to be after school. It is a great feeling to have professors who have real world experience and have an understanding of what it takes to be successful in this industry and make an effort to instill what they’ve learned with the students in this program!
Faculty
School of Business and Technology
RUAC 500
(248) 218-2096
rpinchback@rochesteru.edu
School of Business and Technology
RUAC 500
(248) 218-2096
rpinchback@rochesteru.edu
