Spring 2025
Classes Start
Jan 13
Session B
Classes Start
Mar 2
Program Overview
An Associate of Applied Science degree in Marketing provides students with a solid understanding of the marketing discipline, along with essential business and leadership fundamentals. This two-year degree from RCU prepares graduates for entry-level positions in the marketing field or for further studies in a bachelor’s degree in marketing. According to the Bureau of Labor Statistics, the job market for marketing managers is projected to grow at a faster-than-average rate of 6% from 2022 to 2032, with Michigan seeing an expected 15% growth in employment over the next decade.
degree requirements
Our Associate of Applied Science degree in Marketing will provide you with the knowledge and skills to develop and incorporate a digital marketing strategy into an organization’s overall marketing efforts. You’ll learn to identify marketing opportunities and connect with customers using highly-targeted, results-driven digital marketing techniques.
Total Credit Hours: 60
- General Education Core: 35 hours
- Major: 21 hours
- Electives: 4 hours
- Student Business Senate
- Shark Tank
Program Statistics
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Graduates hired within 6 months
Jobs filled by Rochester grads
Career Opportunities
Types of Jobs
- Marketing Manager
- Content Strategist
- UX Developer
- SEO & SEM Specialist
student experience
Internships
Clubs
- Student Business Senate
Activities
alumni profile
I have loved every part of my experience in the digital marketing program. I’ve felt that I’ve learned so much that applies to what I want my career to be after school. It is a great feeling to have professors who have real world experience and have an understanding of what it takes to be successful in this industry and make an effort to instill what they’ve learned with the students in this program!
Faculty
School of Business and Technology
RUAC 500
(248) 218-2096
rpinchback@rochesteru.edu
School of Business and Technology
RUAC 500
(248) 218-2096
rpinchback@rochesteru.edu
