Spring 2025
Classes Start
Jan 13
Session B
Classes Start
Mar 2
Program Overview
Are you a digital whiz with a knack for reaching people? The Bachelor of Science in Digital Marketing from RCU will give you the knowledge and skills to develop and manage a digital marketing strategy for an organization. You’ll learn to reach current and potential customers using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, content marketing, and other techniques – connecting the organization’s offering to the needs of customers using highly-targeted, results-driven marketing.
RIZE & RCU
Rochester Christian University is committed to offering innovative hybrid learning opportunities that merge on-campus experiences with online courses, providing students access to top experts from academia and industry. Powered by Rize Education, RCU utilizes technology to offer relevant degree programs, partner with top companies and academics, maintain in-person instruction, and provide students with a comprehensive on-campus experience that leads to successful career pathways.
RCU’s RIZE programs provide:
- Industry-driven curriculum across a range of fast-growing fields.
- High-salary career outcomes and employable skills.
- Through collaboration with leading companies, these programs are created in coordination with industry changes, equipping students with job-ready skills such as remote collaboration, resume building, and networking.
In collaboration with Rize Education, this program can be offered in a hybrid model or fully online!
Discover more about RCU’s innovative approach to education with Rize Education.
degree requirements
Our Bachelor of Science in Digital Marketing will provide you with the knowledge and skills to develop and incorporate a digital marketing strategy into an organization’s overall marketing efforts. You’ll learn to identify marketing opportunities and connect with customers using highly-targeted, results-driven digital marketing techniques. This degree program can be completed fully online or through a combination of online and in-person classes
Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.
Building upon a strong Bachelor of Science in Mass Communication and Bachelor’s in Business Administration programs, Digital Marketing graduates will gain vital and in-demand skills in a global economy with a changing marketing landscape.
Graduates of the Bachelor of Science, Digital Marketing program will be able to:
- Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
- Design, justify, and assess the impact of campaigns across the full range of popular digital channels.
- Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
- Assess the effectiveness of cross-channel campaigns in relation to broader business objectives.
Total Credit Hours: 120
- General Education Core: 41 hours
- Digital Marketing Major: 36 hours
- Electives: 43 hours
- Student Business Senate
Program Statistics
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Graduates hired within 6 months
Jobs filled by Rochester grads
Career Opportunities
Types of Jobs
- Marketing Manager
- Content Strategist
- UX Developer
- SEO & SEM Specialist
$63,674
$76,890
$85,567
Avg. Salaries post graduation
(Courtesy of Salary.com)
Market Trends
Projected Growth (2021-2031): 11%
Projected Job Openings (2021-2031): 99,800
(Courtesy of O*Net Online)
student experience
Internships
Clubs
- Student Business Senate
Activities
alumni profile
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FACULTY
School of Business and Technology
RUAC 500
(248) 218-2096
rpinchback@rochesteru.edu
School of Business and Technology
RUAC 500
(248) 218-2096
rpinchback@rochesteru.edu
