FALL 2026
CLASSES START
AUG 22
Session B
Classes Start
Mar 2
Program Overview
Are you a digital whiz with a knack for reaching people? The Bachelor of Science in Digital Marketing from RCU will give you the knowledge and skills to develop and manage a digital marketing strategy for an organization. You’ll learn to reach current and potential customers using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, content marketing, and other techniques – connecting the organization’s offering to the needs of customers using highly-targeted, results-driven marketing.
THE CLICK: RCU’S DIGITAL MARKETING LAB
The Click is RCU’s professional-grade digital marketing lab, presented by Chief Financial Credit Union and designed to mirror the collaborative, fast-paced environment of a modern marketing agency. Named through a campus-wide student competition that generated more than 50 submissions, The Click is where students put theory into practice from their very first semester.
Students in the Digital Marketing program use The Click across multiple courses, gaining hands-on experience with the same tools and workflows used by today’s agencies and in-house marketing teams, including SEO and paid media platforms, email automation tools, analytics dashboards, and content creation resources. Through real-world projects and campaigns, students develop professional portfolios that include blog series, branded social media content, video campaigns, analytics reports, and multi-channel marketing strategies for real clients.
The program features industry-recognized certifications built into the coursework, including the HubSpot Content Marketing Certification, Google Ads Search Certification, and Google Analytics 4 Certification. Students graduate with demonstrable competencies, job-ready portfolios, and a clear sense of vocation, prepared to lead with both skill and purpose.
degree requirements
Our Bachelor of Science in Digital Marketing will provide you with the knowledge and skills to develop and incorporate a digital marketing strategy into an organization’s overall marketing efforts. You’ll learn to identify marketing opportunities and connect with customers using highly-targeted, results-driven digital marketing techniques. This degree program can be completed fully online or through a combination of online and in-person classes
Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.
Building upon a strong Bachelor of Science in Mass Communication and Bachelor’s in Business Administration programs, Digital Marketing graduates will gain vital and in-demand skills in a global economy with a changing marketing landscape.
Graduates of the Bachelor of Science, Digital Marketing program will be able to:
- Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
- Design, justify, and assess the impact of campaigns across the full range of popular digital channels.
- Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
- Assess the effectiveness of cross-channel campaigns in relation to broader business objectives.
Total Credit Hours: 120
- General Education Core: 41 hours
- Digital Marketing Major: 36 hours
- Electives: 43 hours
- Student Business Club
Program Statistics
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Graduates hired within 6 months
Jobs filled by Rochester grads
Career Opportunities
Types of Jobs
- Marketing Manager
- Content Strategist
- UX Developer
- SEO & SEM Specialist
$63,674
$76,890
$85,567
Avg. Salaries post graduation
(Courtesy of Salary.com)
Market Trends
Projected Growth (2021-2031): 11%
Projected Job Openings (2021-2031): 99,800
(Courtesy of O*Net Online)
student experience
Internships
Clubs
- Student Business Senate
Activities
alumni profile
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FACULTY
248-218-2432
kcorman@rcu.edu
248-218-2432
kcorman@rcu.edu
School of Business and Technology
RUAC 500
(248) 218-2096
rpinchback@rcu.edu
School of Business and Technology
RUAC 500
(248) 218-2096
rpinchback@rcu.edu
