Academics, undergraduate

Mass Communication, BS

Fall 2024
Classes Start

Aug 26

Session B
Classes Start

Mar 2

Program Overview

Love to communicate with others? Turn that passion into a career in mass communication with this degree from RCU. You’ll complete the majority of your coursework at Rochester Christian University with a few online classes. You’ll also gain practical experience by working with Shield Media, RCU’s student media, and through a media internship. Whether you have an interest in Public Relations Television Production, Copywriting, becoming a Social Media Specialist – or a variety of other careers – this degree can help you reach your goals.

degree requirements

Our BS in Mass Communication will prepare you for a career in media communications. It combines a strong foundation of general education with courses in writing, digital media, and media law and ethics, among others. You may also choose a specialized Film Production track or Integrated Media track (see courses below). The program includes working with Shield Media, RU’s student media, and a media internship.

Graduates of the mass communication program will be able to produce all forms of mass communication by applying media concepts through writing, oral presentations and digital technologies; critically evaluate their own work and that of others for accuracy, fairness, and clarity; understand and evaluate historical and cultural forms of mass communication with special focus on professional practices and audience diversity, and apply professional ethical principles aligned to the first amendment with special focus on the relationship between media ethics and vocation.

Total Credit Hours: 120

  • General Education Core: 41 hours
  • Mass Communication Major: 30 hours
  • Integrated Media Track: 30 hours
  • Electives: 19 – 20 hours
  • Magazine
  • Podcasts 
  • Social Media 
  • Video

Program Statistics

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Graduates hired within 6 months

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Jobs filled by Rochester grads

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Career Opportunities

Types of Jobs

  • Communications Director
  • Public Relations Manager
  • Public Relations Coordinator
  • News Producer
  • Television Producer
  • Radio Producer
  • Interactive / Digital Producer
  • Publications Editor
  • Journalist
  • Photojournalist
  • Copywriter

$130,782

$182,020

$224,679

Avg. Salaries post graduation

(Courtesy of Salary.com for Communications Director) 

Market Trends

2021 Jobs = 276,800
Projected Growth (2021-2031) = 8-10%
Projected Job Openings (2021-2031) = 27,400

(Courtesy of O*Net Online for Public Relations Specialist) 

student experience

Internships

  • Shield Media

Clubs

Activities

alumni testimonial

I currently work in district sales at General Motors. I started my career with the company as a district digital manatee, helping dealers with the development of their digital marketing strategy and plan. I’m also a speaker, event host and podcaster. RCU helped me expand and refine the communication skills needed to excel in all of my professions. More importantly, my professors motivated me to trust God, trust myself and know I belonged there. Today, I carry that attitude of belonging in every room I am invited in. I’m grateful to RCU for reminding me of 1 Corinthians 3:23, which says…’and you belong to Christ, and Christ belongs to you.

Faculty

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