Academics

Digital Marketing, BS (Accelerated)

Summer 2024 | Session A
Classes Start

April 27

Session B
Classes Start

June 22

Program Overview

Ready to take your online skills to the next level? The Bachelor of Science in Digital Marketing program at RCU will give you the knowledge and skills to develop an effective digital marketing strategy for any organization. You’ll learn how to reach current and potential customer using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, content marketing, and other techniques. As a result, you’ll connect the organization’s offerings to the needs of the customer using highly targeted and results-driven marketing.

degree requirements

Our Bachelor of Science in Digital Marketing will provide you with the knowledge and skills to develop and incorporate a digital marketing strategy into an organization’s overall marketing efforts. You’ll learn to identify marketing opportunities and connect with customers using highly-targeted, results-driven digital marketing techniques. This degree program can be completed fully online or through a combination of online and in-person classes.

Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.

Building upon a strong Bachelor of Science in Mass Communication and Bachelor’s in Business Administration programs, Digital Marketing graduates will gain vital and in-demand skills in a global economy with a changing marketing landscape.

Graduates of the Bachelor of Science, Digital Marketing program will be able to:

  • Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.
  • Design, justify, and assess the impact of campaigns across the full range of popular digital channels. 
  • Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.
  • Assess the effectiveness of cross-channel campaigns in relation to broader business objectives.

Total Credit Hours: 120

  • General Education Core: 41 hours
  • Digital Marketing Major: 36 hours
  • Electives: 43 hours
  • Student Business Senate

Program Statistics

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Graduates hired within 6 months

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Jobs filled by Rochester grads

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Career Opportunities

Types of Jobs

  • Marketing Manager
  • Content Strategist
  • UX Developer
  • SEO & SEM Specialist

$63,674

$76,890

$85,567

Avg. Salaries post graduation

Market Trends

Projected Growth (2021-2031): 11%
Projected Job Openings (2021-2031): 99,800

student experience

Internships

Clubs

  • Student Business Senate

Activities

alumni profile

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FACULTY

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